Travis Scott‘s newest project flew off the shelves.
The 28-year-old rapper’s collaboration with Reese’s Puffs, which included one-of-a-kind cereal boxes designed by Scott himself, launched on Tuesday the cereal boxes sold out in just 30 seconds.

 

The new, special edition cereal boxes showed the rapper’s action figure holding a spoon (with Cactus Jack, the name of the record label he launched in 2017, sprawled across its surface), getting ready to dig into a bowl of Reese’s Puffs. Scott also designed a limited- edition cereal bowl and spoon, which also sold out.

However, fans of Scott shouldn’t get too discouraged — the brand also announced that there was “more to come” in their collaboration.
 

“UPDATE,” the Reese’s Puffs Twitter account wrote on Tuesday. “All boxes sold out in 30 seconds